In my senior capstone during my last semester of college, we worked with Fitness Connection to create an advertising campaign from the ground up. In addition, one student in each group was tasked with creating a campaign book in InDesign that showcased all of the work we had done. I was fortunate enough to be that student in my group.

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In order to stay consistent with Fitness Connection's current branding, I stuck with bold, primary colors, clean layouts, and positive, uplifting imagery.